Online marketing

Giveaway: Author Skype Visit and Be Someone’s Hero T-shirt

SO excited to be doing my first Skype interview next week with the amazing Joan Young. YEAH!!!

So, in the interest of just jumping into the WHOLE Skype world, I’m offering a raffle for a free 30-45 minute Skype visit with me for any classroom or library!  (Please see terms and conditions at the bottom).

Winner will also receive a “Be someone’s hero. No cape required” T-shirt.

Front (top pic) and back (bottom pic) of shirt

Raffle will end at 11:59 pm on Monday, July 9th (the real Michael Eric’s birthday 🙂

I was going to use Rafflecopter but it won’t run on the free version of WordPress–so, here goes.

Earn entries by:

  • Making a general comment on this blog (Please include e-mail or Twitter name as contact)
  • Making a comment about an everyday hero that you know on Twitter using #oneforthemurphys (The hashtag allows me to find/keep track of entries)
  • Citing a favorite line from One for the Murphys~no spoilers, please. 🙂
  • Tweet about this giveaways using #oneforthemurphys  (The hashtag allows me to find/keep track of entries)
  • Share on Facebook (Please tell me this in comment section below)
  • Tell me that you are a teacher (5th grade and up) or librarian–cha-ching! extra entry!

Terms and conditions:

~Thank you for your interest in my raffle. 🙂 Congratulations to the winner!

~Winner must respond to my message of winning within 72 hours or another winner will be chosen.

~This skype visit is for a 30-45 minute Q&A session with the author of One for the Murphys.

~This is for grades 5 and up only.

~If the students have read/heard One for the Murphys prior to the visit, it will be a far richer experience for them. However, I won’t require it.

~Skype may be scheduled for any time that fits both of our schedules during the 2012-13 school year.

~This offer is for the 2012-13 school year only.

Categories: Marketing, One for the Murphys, Online marketing | 15 Comments

YAmazing Race with MGnificent Prizes!



Welcome to my stop on the YAmazing Race with MGnificent Prizes, a crazy whirlwind blog-hop-extravaganza featuring 58 debut authors and prize packs featuring ARCs, signed books, gift certificates, swag, and more!

If you haven’t visited our Apocalypsies website, please click here to start from the beginning of the race and read the complete rules. (The race will begin on May 2, 2012 at NOON)

Ready, Set, GO!!!

ONE FOR THE MURPHYS By Lynda Mullaly Hunt



In the wake of heart-breaking betrayal, Carley Connors is thrust into foster care and left on the steps of the Murphys, a happy, bustling family.

Carley has thick walls and isn’t rattled easily, but this is a world she just doesn’t understand. A world that frightens her. So, she resists this side of life she’d believed did not exist with dinners around a table and a “zip your jacket, here’s your lunch” kind of mom.

However, with the help of her Broadway-obsessed and unpredictable friend, Toni, the Murphys do the impossible in showing Carley what it feels like to belong somewhere. But, when her mother wants her back, will she lose the only family that she has ever known?


All set? 🙂

That’s all you need to know for your quiz later.

BUT WAIT! There’s more!!

Please leave a comment below at a chance to win a “Be someone’s hero ~ No cape required” t-shirt in your choice of colors (red, black, or jade) and sizes.


You may find ONE FOR THE MURPHYS here on the web:    Lynda’s Website      Book Trailer      

Indiebound      Barnes and Noble       Facebook


**Thanks for stopping by!**    NEXT STOP:  QUIZ QUESTIONS FOR THIS LEG OF THE RACE!


Categories: adventure, apocalypsies, Be Someone's Hero, Marketing, One for the Murphys, Online marketing | 103 Comments

One for the Murphys Book Trailer (Middle Grade Novel)

Hello, Folks!

So here is my foray into the world of Book Trailers. Hope you enjoy it!

Categories: Book Trailers, Marketing, middle-grade, music, One for the Murphys, Online marketing, video | Tags: | 22 Comments

SCBWI Intros Authors to Professional Publicists

Planet-sized kudos to Melissa Stewart who puts together stellar events for published authors here in New England. Saturday’s event at The Eric Carle Museum was no different! It was a program about working with a professional book marketing consultant.

First up was Deborah Sloan of Deborah Sloan & Company who did a panel with her clients Patricia Intriago and Deborah Heiligman. Deborah is a seasoned author while Patricia is a lucky debuter like those of us on 2k12. I enjoyed their different perspectives being in completely different places in their careers. It’s evident that Deborah Sloan knows how to navigate the waters of publicity. One of her gifts seems to be the online world, knowing how to make the best use of the internet. She has an online program entitled Kidsbuzz that sounds fantastic! Clearly a publicist is able to reach places that an author is not on his/her own. Also, I like Deborah very much. We only had a short conversation but she’d clearly be a wonderful person to work with.

Kirsten Cappy of Curious City was there with clients, Cathryn Falwell and Anne Sibley O’Brien. Kirsten discussed some of the projects she has done to promote books for her clients. She is an over-the-top creative person who described one events that she had organized that sounded more like something you’d see on Nickelodeon. She also talked about the materials that she and her clients had created to reach out to the nooks and crannies that word of a book wouldn’t normally reach. I have had the opportunity to talk with Kirsten at a couple of SCBWI events lately, and I have to say that I adore her. She is good people. She really is.

There were lots of pearls of wisdom on Sunday, but the one that sticks with me the most is this: There are only so many hours in the week, so as a self-promoter, you should stand back and figure out what your real strengths are. What you enjoy doing. Do those often and well and let go of the things you don’t really enjoy because that lack of enthusiasm will shine through. Besides, this is supposed to be fun! I think there is much wisdom in this advice.

Thank you, SCBWI, for another stellar program! I love that SCBWI-NE does these events for published authors. SCBWI does so much to help us get the contract; how wonderful it is that they take our hands to show us the way post-contract as well. I found Saturday’s program to be informative and entertaining. I do love to get out and see other writers, too! I hope that more programs like this are on the horizon; I’ll be the first to mail in my registration!

Picture caption: L to R: Deborah Sloan, Deborah Heiligman, Patricia Intriago, Anne Sibley O’Brien, Kirsten Cappy, and Cathryn Falwell

Categories: Marketing, Online marketing, SCBWI, writing | Tags: | 6 Comments

Why Did the Monkey Cross the Road?

So, everyone is all a twitter (literally!) about online marketing! Here are some things, however, that prospective and dubut authors should consider *beyond* online promotion:

Head on over to EMU’s Debuts to read my post: Why Did the Monkey Cross the Road? Because the Other Side Had Paperback and Foreign Rights.

Categories: Marketing, Online marketing | Leave a comment

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